About Aurora Reels

We build free-play social casino experiences with a distinctly Nordic feel — quiet, atmospheric, and firmly entertainment-first.

Our story

Aurora Reels was founded in early 2024 by a small team of designers and engineers based in Helsinki who wanted to make casual reel games that felt closer to a well-crafted mobile puzzle than a loud, high-pressure arcade. The name is a nod to the northern lights — a natural phenomenon we grew up watching on winter evenings. Our visual language, sound design, and pacing all borrow from that stillness.

How we operate

Aurora Reels is a sweepstakes-style social casino. Every game on the site uses "Aurora Coins" — a virtual currency with no monetary value. You cannot buy coins, cannot cash them out, and cannot trade them with other players. The daily coin bonus keeps play going without any transaction. This model is common across free-play entertainment platforms in the EEA and is what allows us to remain a purely recreational service rather than a regulated gambling operator.

Who plays

Our audience is adults (18+) who enjoy short, low-stakes casual gaming sessions — most often on a laptop while working, or on a phone during a commute. We do not target minors, and we invest heavily in age gating and responsible-play messaging throughout the product. If you or someone you know is struggling with gambling-like behaviour, please contact Peluuri, Finland's national gambling support service.

Company details

Aurora Reels OY
Bulevardi 12
00120 Helsinki, Finland
Business ID: FI-3121 4408
Email: [email protected]

Aurora Reels is not affiliated with any real-money gambling operator or licensing authority. All content on this site is for entertainment purposes only.